• Bit Rate or Data Rate +

    Bit Rate or Data Rate Layman's terms Bitrate is the term used for the amount of data recoded to the Read More
  • Colour Depth +

    Colour depth, also known as bit depth, is either the number of bits used to indicate the colour of a Read More
  • Codec +

    Video coding format Lossless compression Alpary Animation (qtrle) QuickTime FFmpeg ArithYuv AVIzlib LCL (VfW codec) MSZH and ZLIB [4] FFmpeg Read More
  • Image Resolution +

    Image Resolution Image resolution is the detail an image holds. The term applies to raster digital images, film images, and Read More
  • Image Compression +

    Image Compression Image compression may be lossy or lossless. Lossless compression is preferred where ever possible as you are recording Read More
  • Dynamic Range +

    Dynamic Range Cinematographers use "dynamic range" for the luminance range of a scene being captured, or the limits of luminance Read More
  • Exposure Latitude +

    Exposure Latitude Exposure latitude is the extent to which the cameras sensor can be overexposed or underexposed and still achieve Read More
  • Contrast Ratio +

    Contrast Ratio The contrast ratio is defined as the ratio of the luminance of the brightest colour (white) to that Read More
  • High Dynamic Range Imaging (HDRI or HDR) +

    High Dynamic Range Imaging (HDRI or HDR) High-dynamic-range imaging (HDRI or HDR) is a set of techniques used in imaging Read More
  • Apple ProRes +

    Apple ProRes ProRes is a lossy video compression format developed by Apple Inc. for use in post production that supports Read More
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There is a huge amount of misinformation and just a general lack of understandable information regarding important technical aspects of media production. The aim here is to help you make educated decisions that will ultimately effect the quality of your end product. All the key words link to Wikipedia if you are looking for a more indepth explination on spacifics.